Slowing Down the Lunchtime Rush
Hearing from stakeholders of the online meal ordering platform Foodsby that their novel business model—saving customers money by organizing and consolidating restaurant delivery times and locations—was struggling to connect with and hook new customers, I strived to understand exactly where the user experience was breaking down and conceptualized new features to bridge the critical gap between user expectation and reality.
The Big Picture
Client
Foodsby
Online platform specializing in low-cost lunchtime food ordering and delivery coordination
Project
Conceptualize and propose new platform features to improve customer onboarding experience within a defined development budget range
Recommendation
Improve first-time user workflow by increasing user feedback, education opportunities, and incentives to order
Methods
Competitive Analysis
Rapid Prototyping
Kano Analysis
User Journey Mapping
Flow Diagramming
High-Fidelity Wireframing
Annotation
Tools
Pen and Paper
Sketch
Google Forms
Google Sheets
Miro
Keynote
Roles
Research
Design
Prototype
When Business and User Models Clash
Upon first digging into Foodsby’s