https://www.staceyapeterson.com/contact daily 0.75 2024-07-19 https://www.staceyapeterson.com/about-me daily 0.75 2022-02-04 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590270488303-OQXSOSCTSXQN2EN8VSVM/5B7512A3-81E0-4E84-902F-03FFA8815FF3.jpg About Me https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590357281053-7TGELME7EM30HD58GEAE/9A37EEC1-81B6-40D1-8314-AC2A21A8258F.jpg About Me https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590357135720-T428N7ETKXJUMEON1ZBA/score%2Bphoto.jpg About Me https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590357028020-JFST1CSEKB5NRRU4UNTD/25F1F027-8B0B-49C1-94D4-E10DEBADC42F.jpg About Me https://www.staceyapeterson.com/new-page daily 0.75 2020-07-09 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594324069940-A7L8WSF1XNGQW5P9FVVR/Next%2BDay%2BOrder%2BPrompt%2Bjpeg.jpg New Page - Slowing Down the Lunchtime Rush Hearing from stakeholders of the online meal ordering platform Foodsby that their novel business model—saving customers money by organizing and consolidating restaurant delivery times and locations—was struggling to connect with and hook new customers, I strived to understand exactly where the user experience was breaking down and conceptualized new features to bridge the critical gap between user expectation and reality. https://www.staceyapeterson.com/portfolio daily 1.0 2022-02-12 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1597968625872-YT8ZSWL8PE811ZJS78PV/MYSL_prototype_pages+copy.png Portfolio - Minnesota Youth Ski League Website Redesign Refocusing a complex digital resource for more effective communication https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596419159893-ES60U7TZ9I4AOGWV8DRO/Home%2B%25281%2529.jpg Portfolio - Twin Cities Robert Emmets Content Strategy Addressing recruitment challenges through a reimagined online presence https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594154351547-5IT6AOARF5PY9ZK4JBXZ/SIS-hand-wireframe.jpg Portfolio - School SIS Usability Review & Customization Improving workflows within an existing enterprise platform https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594154087957-QL205RFZ9J8KVGX18H9P/Foodsby-Signup-Wireframe.jpg Portfolio - Foodsby Online Food Ordering Feature Integration Building a more effective user onboarding experience while maintaining brand identity https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594155694229-7OPGCBDHBMOZJPB69DU8/Imbue-Current-%26-Future-Wireframes.jpg Portfolio - Imbue Fitness Startup Usability Evaluation Assessing an MVP platform expansion to maximize value potential https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594155450541-IKH2QE4WCZ65DMKP66YQ/MnTech-Prototype.jpg Portfolio - MnTech Multi-Touchpoint Engagement Strategy Building engagement in new programming through integrated online and offline efforts https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594156347174-A2JXVI7W0C843DBE0OS7/Wellness-App-User-Flows.jpg Portfolio - New Health & Wellness App Design Concept Identifying and addressing user needs through a new mobile experience https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594156072206-0MNOEDIGLRSBYXP1QPZR/Prime-Low-Fidelity-Prototype.jpg Portfolio - Prime Digital Academy Product Design Prototyping specialized product to address user and stakeholder needs https://www.staceyapeterson.com/new-page-1 daily 0.75 2020-09-22 https://www.staceyapeterson.com/copywriting daily 0.75 2021-01-26 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1611599296640-TPG6HSH9BPBB6AAFGK9F/Phishing_Training_Doc-1.jpg Copywriting https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1611599661099-O9SEP48P876YZ1UYH315/Phishing%2BInfo.jpg Copywriting https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1611599883295-IBY7DJVT3Y4FWCIUJQWL/TCRE_email_screenshot.jpg Copywriting https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1611606458964-KZ9VVFZZAX5JJQBR4IX2/portuguese-gravity-Gj0imgIk-qo-unsplash.jpg Copywriting https://www.staceyapeterson.com/whats-new daily 0.75 2022-03-03 https://www.staceyapeterson.com/my-work daily 0.75 2020-08-27 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594132936971-BAR4832AELVDB7PL31CY/STMS-wireframe.jpg My Work - Saint Thomas More School Student Information System Usability Review and Revision Identifying and prototyping improved workflows within existing environment. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594133011405-KAF1U4LKFYYSQJOXAZMY/Foodsby-Signup.jpg My Work - Foodsby Online Food Ordering Feature Integration Increasing effectiveness of user onboarding experience while maintaining brand identity. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594140002983-B4JWX3SA3S47GWT0RJ6T/Imbue-report-excerpt.jpg My Work - Imbue Fitness Startup Usability Evaluation Conducting remote user testing on MVP platform expansion to maximize value potential. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594138539770-F23GZ7JR29ET1VOHAJBH/MnTech-Touchpoint-Prototype.jpg My Work - MnTech Multi-Touchpoint Engagement Strategy Design Building engagement in new programming initiative through integrated online and offline efforts. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594143434614-69HSGXK19GTJ46KQ5L32/IMG_8374.jpg My Work - Prime Digital Academy Product Design Researching and prototyping specialized product to address user and stakeholder needs. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594143940938-ZKV4KI22GJ50LOAFI925/Wellness%2BApp%2BUser%2BFlows.jpg My Work - New Health & Wellness App Design Concept Identifying and addressing user needs through a new mobile experience. https://www.staceyapeterson.com/my-work/sports-club-content-strategy monthly 0.5 2020-08-20 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596296168156-IA4OKM2JBI7CCS07H6US/Home%2B%25281%2529.jpg My Work - Sports Club Content Strategy https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596320555680-UK7DFNM1F62Z9Q6645NU/IMG_8717.jpg My Work - Sports Club Content Strategy Compiling an affinity diagram of directed storytelling and usability test results to help understand the needs and motivations of the target user and how to better integrate them into TCRE’s online content. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596323601335-IXZ39IEH35W6O8DRIO6Y/IMG_8645.jpg My Work - Sports Club Content Strategy A player engaged in a card sorting activity while at the field during a training session. Other activities included triading of image prototypes and getting feedback new feature ideas. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596335583213-7Z83IH200U9BXSH9NCZV/TCRE+prototype+examples+copy.png My Work - Sports Club Content Strategy Wireframes of screens from the high-fidelity prototype I tested with target users. Some content and layout choices for certain pages later changed with user feedback. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596342640126-IDB7MP2N7UCAH6SGEFKJ/Photography+%282%29.png My Work - Sports Club Content Strategy A low-fidelity draft of the photography strategy used in early user testing (top) and the finalized version (bottom) using examples from TCRE’s extensive photo library. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596383965536-XNE8EJ35MB2DMG2CO3ON/prototype-photos-categorized.png My Work - Sports Club Content Strategy https://www.staceyapeterson.com/my-work/food-ordering-design monthly 0.5 2020-08-17 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1594327667894-SLK3GTCBHMS13ILZJVUL/Next%2BDay%2BOrder%2BPrompt%2Bjpeg.jpg My Work - Online Food Ordering Feature Integration - Slowing Down the Lunchtime Rush Hearing from stakeholders of the online meal ordering platform Foodsby that their novel business model—saving customers money by organizing and consolidating restaurant delivery times and locations—was struggling to connect with and hook new customers, I strived to understand exactly where the user experience was breaking down and conceptualized new features to bridge the critical gap between user expectation and reality. Role: Research, Design Tools: Pen and Paper, Sketch, Google Forms, Google Sheets, Miro, Keynote Methods: Competitive Analysis, Rapid Prototyping, Kano Analysis, User Journey Mapping, User Flow Diagramming, High-Fidelity Wireframing, Annotation https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593827424801-U9JD37MMU4XFLSG108DG/Foodsby+hand+wireframe+concept+drawing+%281%29.jpg My Work - Online Food Ordering Feature Integration Working to reimagine the new user flow from the Foodsby marketing main page. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593824949248-WP4F6X2JB6YPA9HM41DM/Rapid+Prototype+Feature+Ideas.png My Work - Online Food Ordering Feature Integration Hand-drawn wireframes of feature suggestions and accompanying descriptions presented for consideration by the design team and Foodsby developers. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593827299165-YCD4D4NM0YMF6DFEBI69/IMG_8615.jpg My Work - Online Food Ordering Feature Integration Kano results for each feature surveyed, highlighting the two features that appeared to be the most likely to excite users. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593872166342-WCB59M0IQWEOKDQK2X1R/Foodsby+Journey+Map.png My Work - Online Food Ordering Feature Integration User Journey Map showing the workflow from awareness through first order completion for a new Foodsby user both within the current and proposed environment. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593989033453-ZBCAEIWNOGQDNQ4XVS8M/Foodsby+Annotations+3.png My Work - Online Food Ordering Feature Integration Excerpts of the annotated prototypes packet presented to Foodsby featuring both web and mobile views of the proposed features. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593989017716-KM5W7X6X575V4WELLKU1/Foodsby+Annotations+2.png My Work - Online Food Ordering Feature Integration https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593988996519-SWGM9UXQTH11N6WJ7XIC/Foodsby+Annotations+1.png My Work - Online Food Ordering Feature Integration https://www.staceyapeterson.com/my-work/student-information-system monthly 0.5 2020-08-17 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1595986967363-TBN6IQWQQHPY0DI92RK2/Dashboard.jpg My Work - Student Information System Usability Review and Revision https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593317442227-DP3ECLRB3Y7E3XUNMHRV/Cognitive+Walkthrough.png My Work - Student Information System Usability Review and Revision Page examples from the cognitive walkthrough, showing a lot of areas of concern in the attendance workflow. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593308804072-6VBT1MATNNHJTJOJZ798/remote%2Bcontextual%2Binquiry.jpg My Work - Student Information System Usability Review and Revision Moderating a remote contextual inquiry session with a teacher. During the session, the teacher described how the process of taking attendance had changed with the advent of distance learning. One factor had remained the same, however: attendance time was a hectic. Teachers only had a few minutes to submit attendance so that administrative staff could confirm and follow up with parents, but those minutes were also an important time for interacting meaningfully with students and setting the tone for the day. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593309423504-WPJDOL8WJ56Y74QAONFZ/sliding%2Bdoor%2Bwhite%2Bboard%2B1.jpg My Work - Student Information System Usability Review and Revision Like the teachers and administrators we followed in our sessions, I had to find my own creative solutions when working from home. I used my sliding glass door as a white board to group to lay out an affinity map. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593312863995-GMW19ECEKNPUBPOQKW98/Hand+Wireframes.png My Work - Student Information System Usability Review and Revision Hand-drawn wireframes of proposed changes to the SIS dashboard and several drop-down menus from the attendance workflow. https://www.staceyapeterson.com/my-work/engagement-strategy monthly 0.5 2020-07-30 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596042629168-98YCJQ9BR6PEL2Z6ZOW9/Stacey_3.2-Touchpoint-Prototype-v.2.0+copy+2.jpg My Work - Multi-Touchpoint Engagement Strategy Design https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1592089565371-BRUIN7RLA655XBAGZF7A/Research-Findings-white-board-screenshot.png My Work - Multi-Touchpoint Engagement Strategy Design Screen capture of the strategy team’s digital white board featuring findings from my secondary research with team comments. Additional research I contributed to the effort provided suggestions as to the type of content that might engage MnTech’s target user group more fully. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1592188772812-WT97S7ZSA4M7OXU9FZ9M/MnTech-Strategy-Map.jpg My Work - Multi-Touchpoint Engagement Strategy Design Engagement map that I created for my team detailing touchpoints for both primary and secondary users. This map drove the refinement of prototypes and my team’s ultimate proposal presentation to MnTech stakeholders. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1593625219263-O2ETQMCZXQE95R3FMEEE/MnTech-Brochure-annotated-1.jpg My Work - Multi-Touchpoint Engagement Strategy Design Excerpt from the completed prototype packet provided to the stakeholder featuring final prototypes of direct outreach touchpoints with annotations. The brochure example shown here was part of the in-person touchpoint experience I had developed to supplement onsite outreach events. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1592188703983-KUV88D7IIGFNQVXX2QGU/MnTech-Implementation-%26-Evaluation.jpg My Work - Multi-Touchpoint Engagement Strategy Design Implementation timeline and evaluation metrics document outlining tactical plans and suggested measurements for success. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596070530422-S4802E3BGD79DPGHACUH/Screen+Shot+2020-07-29+at+7.54.53+PM.png My Work - Multi-Touchpoint Engagement Strategy Design An updated iteration of the brochure design for a digital interface, with my notes from the stakeholder meeting. https://www.staceyapeterson.com/my-work/usability-evaluation monthly 0.5 2020-07-30 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596074767120-564TEC2H1N3RME26RX30/Imbue-Findings-Participant-Profile.jpg My Work - Fitness Startup Usability Evaluation https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1591464108454-ONP15KQ6CXE5NYT1G5LU/Imbue+research+planning+digital+whiteboard+selections.png My Work - Fitness Startup Usability Evaluation Screenshots of the digital whiteboard on which my team began to brainstorm research goals and user tasks based on the Imbue client intake and initial overview of the prototype. The team later expanded on these initial ideas through heuristic analysis to develop our user testing method. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1591473128245-U04I7NRNU5AOX6F1TBSX/Stacey_2.1-Usability%2BReview%2Bpg2.jpg My Work - Fitness Startup Usability Evaluation Detail from the heuristic analysis of the Imbue MVP prototype. The analysis revealed several hypotheses regarding usability for two key user flows that the research team decided to further investigate through user testing. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1591549876467-5LM0DHAO54XDPOZDD10E/moderating-remote-user-test.jpg My Work - Fitness Startup Usability Evaluation Moderating a remote user test via Zoom with members of my team observing and note-taking from afar. The user shared her screen so that we could follow along as she made her way through several key tasks: finding a workout with which to follow along that morning, using the app to easily see more content from the same creator in the future, and supporting that creator by making a financial contribution through the app. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596078364177-YP97LO4STIXCNMY7ZVAF/Imbue-Findings-Value-Actualization.png My Work - Fitness Startup Usability Evaluation https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1596078337505-WFRIY5OES2XZI3U32HPF/Imbue-Findings-Select-Workout.png My Work - Fitness Startup Usability Evaluation Excerpts from the Usability Evaluation and Recommendations report compiled for Imbue, https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1591560884219-M780QXTUEM1U2I0TDXU8/Imbue-wireframes-animation.gif My Work - Fitness Startup Usability Evaluation Wireframes suggesting a streamlined approach to soliciting and collecting financial support for studios and influencers through the Imbue app. https://www.staceyapeterson.com/my-work/prime-product-design monthly 0.5 2020-06-27 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590884046508-J0DRSV6KHBZANSK2WH4I/Stacey_1.1-Discovery-Research-Intake-%26-AEIOU+copy.jpg My Work - Product Design & Proposal Notes from participant surveys and touchstone tours compiled into an AEIOU framework. Key observations led to several hypotheses around challenges with the current water bottle welcome gift and goals that an improved gift should meet. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590889489624-5309E8JZ2SIP9WF93YJX/Water%2BBottle%2Bheuristic%2Banalysis%2Bpg1.jpg My Work - Product Design & Proposal Heuristic analysis of the existing water bottle welcome gift revealed that, although the design offered generally good visibility and attractive aesthetics, error potential was high and recovery opportunity minimal,. This oversight posed a particular danger in an environment where electronics are prominent and in constant use. View the full heuristic analysis. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590895147713-3PYJBPHBTYYV6FLGPZZZ/Screen+Shot+2020-05-27+at+9.58.14+AM.png My Work - Product Design & Proposal After a critique of three design concepts with colleagues, I considered their insights and selected one concept to move into the prototyping and evaluation phase. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590904082031-4NBB9JR4X7WZN7US2XS2/IMG_8375.jpg My Work - Product Design & Proposal A low-fidelity prototype of the monitor toy—a smiling monkey—made with household items. This prototype was presented to current and former Prime full-stack students for their feedback based on a detailed evaluation plan. View the evaluation plan. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590946156138-LFD2Z16KSAC651MD0QG6/Prime+Design+Proposal+Storyboard+Slides.png My Work - Product Design & Proposal Slides from the design proposal presentation to Prime stakeholders. I used storyboards to show the design concept’s intended impact on students and the revised, predicted outcome based on evaluation findings. The storyboards showed that, although the original design concept was unlikely to hit every mark, simplifying both the product and the goal would still yield positive results that a different iteration of the water bottle gift may not.. https://www.staceyapeterson.com/my-work/wellness-app monthly 0.5 2020-08-25 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1598384464315-LZ4DFJONSJNWA4MXGRCN/Wellness+App+User+Flows.jpg My Work - New Health and Wellness App Conceptualization & Design https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590193063763-JBRKHL2NH4WK66CFICB4/Wellness+App+-+Research+Report+-+Pain+Points.jpg My Work - New Health and Wellness App Conceptualization & Design Affinity diagram of participant pain points during initial research. All three participants felt strongly that their use of apps to track food intake and activity relied heavily on weight-based goal setting that did not meet their needs and even led to feelings of anxiety or shaming. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590194460014-MD7HIEAOHI2CU5W75EPL/Wellness+app+initial+wireframe.jpg My Work - New Health and Wellness App Conceptualization & Design Early hand sketched wireframes of key screen layouts. On the left is my first idea for a main nutrition screen that would offer a digital recipe book of user favorites, new recipe ideas based on their tastes, and a customizable nutrition tracker. On the right is a screen that gives the user a number of options for how to add nutrition information. Since research participants were unanimous in their desire for easy and quick ways to update their trackers, it was important to include a number of fast entry options that would be easy to use. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590348271593-90D3YNKRIINIUHVPJR23/Side+by+side+home+and+add+food+screens.png My Work - New Health and Wellness App Conceptualization & Design Updated wireframes for the Home screen (left) and for adding nutrition information (right). I included a sticky navigation footer on all screens. rather than just main landing screens, to facilitate easy movement throughout the app at all times, as well as a quick and easy mood tracker on the main screen to encourage daily mindfulness and self-awareness for all users. I also added a write-in option for adding nutrition information to clarify that users are always in the driver’s seat controlling the accuracy of their information. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590350306948-DY6O1MJSWP7SF1M57YZ3/wellness-app-user-test-animation.gif My Work - New Health and Wellness App Conceptualization & Design The results of a user testing prompt asking the user to find.a new exercise to do that day.. Users generally found the process easy and intuitive, but half were hoping for more summary details on the Activity Results screen to help them determine if they wanted to select the activity. The addition of an accordion feature to offer more such details was recommended as a low-priority item, as all users were still able to get the information they needed by proceeding to the next screen. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1590355464154-ZDNJRVSCUS4IJ4TRMKJ4/Wellness+app+user+test+revised+wireframes.png My Work - New Health and Wellness App Conceptualization & Design New prototype screens with updates informed by user test findings. Among other more prominent updates, the addition of a “Home” button in the top navigation bar (right) helps users more easily get to the home screen (left) from wherever inside the app they happen to be. The button was an easy and logical addition after all four user testers tried the back button first before looking in the hamburger menu to find a link to the home screen. https://www.staceyapeterson.com/my-work/youth-program-website-redesign monthly 0.5 2020-09-23 https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1597894429776-HK9N1PU2GFZRMNYUEEUZ/MYSL_programs.png My Work - Youth Program Website Redesign https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1597899986408-98YAFVRPJG10J4A653SV/Stakeholder_screen_shot.png My Work - Youth Program Website Redesign At our early stakeholder meeting, our team got a look at the complex inner workings of the MYSL website and its many features and functions. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1597897346742-MJNPA12WDQ24YNBRC9G9/Resource+Map.jpg My Work - Youth Program Website Redesign To show the disconnect between user needs and flows both to and within the website, I developed a resource map. While it did not immediately drive us to a solution, it gave the team a common framework from which to understand the problem. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1597898147993-YDEQEH486PXJ2ZUXV2XR/Architecture_wire_flow.png My Work - Youth Program Website Redesign A low-fidelity wireflow that I made to help the team see how the layouts and content strategy would drive user flows between different sections within the overall architecture. https://images.squarespace-cdn.com/content/v1/5e8f7c5b8a2be74c16f0989d/1597940196894-BU0TKRQ7SK9KRGCPUSEQ/MYSL_prototype_pages+copy.png My Work - Youth Program Website Redesign Selected pages from the updated website showing the content strategy at work, emphasizing brevity, scannable information, and the parent/child connection.